Case Studies
Leadership Positioning myThings
Company Positioning & Branding
myThings: E-commerce Retargeting Provider
Our Bottom Line:
- Cultivated relationships with journalists
- Secured coverage in tier 1 publications
- Positioned CEO as industry leader:
- Guest speaker at major e-marketing conference
- Monthly blog contributor for leading digital marketing blog ex: media post, econsultancy - Leveraged myThings as an expert in its field in key target countries
Actions:
- Developed and led campaign focusing on major investment announcement for following markets:
UK, US, Germany, France, Spain and Russia - Arranged exclusives with tier 1 publications
- Secured interviews for myThings’ local and international management
Media Highlights:
- Financial Times, Wall Street Journal, Techcrunch, Techcrunch France, Pandodaily, Venture Beat, Les Echos, Journal du Net, W&V, The Angel Investor
Brand Building & Corporate Identity Boot Camp Ventures
Brand Positioning & Coporate Identity
Bootcamp Ventures: Unique Platform for Aligning Tech Start-ups with Global Investors
Our Bottom Line:
- Created buzz around BCV’s annual Innovation Marathon in Tel Aviv
- Introduced company to relevant business press and potential partners in Israel and abroad
- Secured features of BCV’s clients in international press
- Created media partnerships with key industry media
Actions:
- Planned and executed a Public Relations campaign for event in English, Hebrew and French including:
- Creating relevant PR material to pitch the conference
- Initiating media and other partnerships
- Invited local and international press (foreign correspondents), previously not familiar with client
- Managed attending press, generating immediate introductions and interviews - Recruitied speakers for conference program
Media Highlights:
- Partnerships with: German-Israel Chamber of Commerce, Mobile Monday, French Web, Reuters
- Press: Calcalist, French Web, Globes, Silicon Wadi, J-Post
Strategy & Ongoing Consultation TTI Telecom
Representation & BizDev
TTI Telecom: Leading Telecom Company
Our Bottom Line:
- Full strategic tradeshow support at TeleEvo, Moscow
- Media and analyst relations
- Coordination with local partners
- Securied coverage
- Developing by-lined articles in conference magazine
Actions:
- Developed conference campaign for TeleEvo, Eastern Europe Regional Telecom Summit
- Set up interviews ahead of summit with key industry reporters
- Ensured interviews with TTI‘s management during summit
- Attracted new press to company‘s booth
- Connected with potential business partners present at the summit
Media Highlights:
- ComNews, PC Week, Mobile-review
Product Launch: iPhone app Fring
Product Launch
Fring: Skype Competitor App
Our Bottom Line:
- Secured first TV appearance on a Sillicon Valley show
- Strategic positioning at CTIA conference
Actions:
- Conference campaign for CTIA
- Set up interviews ahead of summit
- Secured tech exclusive TV segment on NBC Tech Out before conference to create buzz
Media Highlights:
- Exclusive feature on NBC TV tech segment
PR Positioning and Branding SOLTAM systems
Company Launch & Positioning
SOLTAM systems: Provider of Artillery Products to Armed & Special Forces
Our Bottom Line:
- Positioned senior management as leading industry commentators per relevant conference topics
Actions:
- Formally introduced SOLTAM’s European activity (NATO, Danish army)
- Communicated SOLTAM’s innovation in upgrading arsenal
- Leveraged cooperation with attending partners at Eurosatory
- Positioned senior management as leading industry commentators per relevant conference topics
Media Highlights:
- Secured coverage in tier 1 defense publications
ex: US Weekly Defense, Aerospace and Defense News - Announced major partnership announcement at Eurosatory, premier defense conference
